Bachelor of Arts (Hons) In Advertising And Media Studies



KTP/JPS(PA 8443)01/23

In collaboration with University of Chester, UK

Step up your skills and gain your edge in advertising and media industry. 

This programme is specifically designed for students who are interested to delve in Advertising and Media related field. The programme is about the advertising, media, information, creative and cultural industries that represent a diverse but economically and culturally significant sector in contemporary modern societies.
 
In collaboration with the University of Chester (UoC), this programme is delivered similar to that of UoC which is ranked 29th out of 117th for students experience in Times Higher Education. It is a complete programme where it uniquely combines both the element of Advertising (Marketing) and Media Studies in one package.
 
Career Options
  • Corporate Communication Director
  • Marketing Communication Director
  • Media and Event Director
  • Public Relations Director
  • Advertising Art Director
  • Creative Art Director
  • Advertising Production Director
  • Advertising & Media Director 

…..and many more 
 
UNIVERSITY PARTNER

Programme Structure
DURATION
3 years
PROGRAMME LOCATION
KDU College, Damansara Jaya
YEAR 1
  • Creative Media Industries: Ownership & Control
  • Creative Media Industries: Persuasive Strategies
  • Reading & Analysing Media
  • Introduction to Advertising Theory and Practice
  • Communication for Advertising
  • Introduction to Digital Advertising Practice
YEAR 2
  • Experiential Project in Media
  • Creative Media Industries: Policy and Practice
  • Documentary: Modes and Meanings
  • Research for Professions, Practice and Academic Purposes
  • Advanced Advertising Theory and Practice
  • Advanced Digital Advertising Practice
YEAR 3
  • Strategic Branding
  • Innovative Methods in Branding Communication
  • Creative Media Industries: Careers and Landscapes
  • News: Agendas, Discourse and Commercialisation
  • Understanding Celebrity Culture
  • Creative Branding
  • Internship (Media)
MPU
  • Hubungan Etnik (Malaysian students)
  • Tamadun Islam dan Tamadun Asia (Malaysian students)
  •  Bahasa Melayu Komunikasi 2 (International students)
  • Pengajian Malaysia 3 (International students)
  • Critical Thinking & Reading Skills
  • Life in Malaysia
  • Community Services and Co-curricular Activities
Study Route
Fees & Intakes
2018 INTAKE DATES
  • 2 Feb
  • 10 May
  • 1 Oct
ESTIMATED FEES
  • RM76,230 (MALAYSIAN STUDENT)   

  • RM80,930 (INTERNATIONAL STUDENT) 
* Moderation fee is subject to change yearly in accordance to Forex
Entry Requirements
ACADEMIC QUALIFICATIONMINIMUM ENTRY REQUIREMENT
  • STPM :
CCC*
  • GCE A Level :
CC / CDE (Minimum 12 points)*
  • UEC :
5 Credits (5Bs) inclusive of a Credit in English
  • Diploma :
Diploma in relevant field : Pass with min. CGPA 2.00*
  • Foundation Studies :
Pass with CGPA > 2.0*
  • Australian Matriculation e.g. SAM, AUSMAT, Victorian Certification of Education, NSW (HSC) :
ATAR 60*
  • Canadian Pre University (CPU) :
60% average*
  • International Baccalaureate (IB) :
Minimum 26 points in 6 subjects*
  • Local Matriculation :
Pass with minimum CGPA of 2.50*
Any other qualifications deemed equivalent by the Ministry of Education, Malaysia (or as stated in the Document Senarai Nilai Taraf Kelayakan Akademik, Malaysian Qualifications Agency)Pass (Subject to review and approval of certified transcripts)*
Notes: *In addition to the above mentioned requirement, the student must have obtained a Credit in English at SPM level or its equivalent. Candidates without a Credit in English at SPM level may be admitted if their entry qualification contain subject(s) of English and their achievement is equivalent or higher than the required Credit of English at the SPM level.
ENGLISH REQUIREMENT
Local Student :Credit (SPM / 1119 / UEC / O Levels examination) /
Band 4 in MUET
International Student :Band 5.5 in IELTS; or a min score of 46 (IBT) or 454 (PBT) in TOEFL; or score 42 and above for Pearson English Test
*If English language requirements are not fulfilled, additional English module(s) may be taken at KDU College.