Bachelor of Arts (Hons) in Global Entrepreneurship & Business Management

KPT/JPS (PA7545) 03/21
In collaboration with University of Chester, UK

An Entrepreneurial Approach to the Business World

In this programme, students are not just presented with a degree certificate upon graduation - they are equipped with the right skills to initiate and manage new business ventures, and make their mark in the business arena. The programme is designed to meet the intense demand for business professionals who are able to manage innovation and develop an entrepreneurial approach to organisational structure, financial architecture and market growth.

Entrepreneurial Mindset
  • Develops a ‘can-do’ entrepreneurial mind-set in students and equips them to lead innovation and change through subjects such as Essentials of Entrepreneurship, Entrepreneurial Thought and Action, Managing New Business Ventures and Sustainable Entrepreneurship.
  • Trains students to develop the skills and confidence to create, recognise and utilise business opportunities.

Real-World Experience
  • Learn about innovative leadership and management concepts and techniques from other young entrepreneurs.
  • Students will also get to flex their entrepreneurial muscles at each level of the programme through experimentation in real business situations, including starting and running at least one live business.

Practical & Professional Skills
  • Develop essential skills from communication, problem-solving and decision-making skills, to professional skills such as creative and innovative responses to professional challenges, and successful professional goal setting towards achievement.
UNIVERSITY PARTNER

Programme Structure
DURATION
3 years
PROGRAMME LOCATION
KDU College, Damansara Jaya
YEAR 1
  • Developing Professional Practice
  • Digital Marketing Environment
  • Essentials of Entrepreneurship
  • Finance for Managers
  • Managing People and Organisations
  • Marketing Principles
YEAR 2
  • Entrepreneurial Thought and Action
  • E-Business Management
  • Financial Decision Making
  • Globalisation and Business
  • Marketing Management
  • Research in Context
YEAR 3
  • Managing New Business Ventures
  • Sustainable Entrepreneurship
  • Management Research Project
  • Marketing Communication
  • Electives (2 subjects)
ELECTIVES (YEAR 3) 
  • Digital Marketing Futures
  • International Financial Management
  • Leadership and Change Management
  • Preparing for Professional Success
  • Strategic Management
MPU
  • Hubungan Etnik (Malaysian students)
  • Tamadun Islam dan Tamadun Asia (Malaysian students)
  • Bahasa Melayu Komunikasi 2 (International students)
  • Pengajian Malaysia 3 (International students)
  • Critical Thinking & Reading Skills
  • Life in Malaysia
  • Community Services and Co-curricular Activities
Study Route
Fees & Intakes
2018 INTAKE DATES
  • 2 Feb
  • 10 May
  • 1 Oct
ESTIMATED FEES
  • RM75,230 (MALAYSIAN STUDENT)   

  • RM79, 930 (INTERNATIONAL STUDENT) 
* Moderation fee is subject to change yearly in accordance to Forex
Entry Requirements
ACADEMIC QUALIFICATIONMINIMUM ENTRY REQUIREMENT
  • STPM :
CCC*
  • GCE A Level :
CC / CDE (Minimum 12 points)*
  • UEC :
5Bs with a Pass in Mathematics and English
  • Diploma :
Diploma in relevant field : Pass with min. CGPA 2.00
  • Foundation Studies :
Pass with CGPA > 2.0
  • Australian Matriculation e.g. SAM, AUSMAT, Victorian Certification of Education, NSW (HSC) :
ATAR 60 with a Pass in Mathematics and English
  • Canadian Pre University (CPU) :
Average 60% with a Pass in Mathematics and English
  • International Baccalaureate (IB) :
26 points with a Pass in Mathematics and English
  • Local Matriculation :
Pass with minimum CGPA of 2.50
Any other qualifications deemed equivalent by the Ministry of Education, Malaysia (or as stated in the Document Senarai Nilai Taraf Kelayakan Akademik, Malaysian Qualifications Agency)Pass (Subject to review and approval of certified transcripts)*
Notes: *In addition to the above mentioned requirement, the student must have obtained a Pass in Mathematics and English at SPM level or its equivalent . 
ENGLISH REQUIREMENT
Local Student :Credit (SPM / 1119 / UEC / O Levels examination) /
Band 4 in MUET
International Student :Band 5.5 in IELTS; or a min score of 46 (IBT) or 454 (PBT) in TOEFL; or score 42 and above for Pearson English Test
*If English language requirements are not fulfilled, additional English module(s) may be taken at KDU College.
STUDENT TESTIMONIALS
Arul Raj Nadarajan
Keele University BA (Hons) Business Management & Finance
Graduated October 2014
I earned my Business Management and Finance degree from Keele University at KDU University College. I chose Keele University’s Business Management programme as Keele University is one of the reputable Universities in the UK that offers an external programme for business.Its course structure helps to stimulate skills for my future career.