Bolster Your Qualification In Modern Journalism, Advertising And Media Studies By Joining KDU College Today

 
By enrolling themselves to KDU-Chester twinning programmes in Journalism, Advertising and Media studies, graduates will have credible qualifications to venture into a myriad of career opportunities. (Photos credit to Chester University website) KDU students listening attentively to the talk by University of Chester representative during the journalism symposium hosted by KDU College Damansara Jaya.
In revolutionising the contemporary journalism, advertising and media studies approach to cater the ever-growing demands from both the consumers’ and advertisers’ interests, KDU College and University of Chester have introduced 3 new twinning programmes – Bachelor of Arts in Advertising and Media Studies; Bachelor of Arts in Journalism and Media Studies; Bachelor of Arts in Advertising and Journalism, which are specifically designed to produce well-honed graduates who are capable to take on the challenges in this promising industry.

Since the booming era of the internet, the approach for journalism, advertising and media studies have changed dramatically with the introduction of social media and other alternatives that have become the main source of news and entertainment for the general public. To address this issue head-on, KDU College, Damansara Jaya and University of Chester have joined forces to offer Malaysian students and international students worldwide with some of the finest and world-class study programmes such as the Bachelor of Arts in Advertising and Media Studies; Journalism and Media Studies; Advertising and Journalism to enhance their skill set and arm them with the most up-to-date fundamentals to adapt with the latest trends and approach in handling the key areas of the industry.

Ideally, the 3+0 or 2+1 twinning programmes for journalism, advertising and media studies offered by KDU College in collaboration with the University of Chester could meet the latest requirement of the rapidly evolving industry which are not only flexible to the newly developed trends worldwide but also opens up new opportunities for the students to acquire advanced knowledge in modern and conventional professional journalism, advertising and media studies. This will definitely provide the edge to graduates who seek to extend their ability to devise appropriate journalism expertise, advertising, branding and produce powerful persuasive messages and creative materials which could supersede other competitors in the industry.

To take a closer look at the programmes, here are the summaries of the 3 new twinning programmes as listed below:

Bachelor of Arts (Hons) in Advertising and Journalism

This programme is specifically tailored for students who are interested to delve in Advertising and Journalism. Acquire the latest creative ideas to craft the most attractive advertisements and take lead in the digital information age by harnessing the essential skills to work in any top media agencies by enrolling with us now. This programme is a holistic approach in refining the essential techniques in creating appealing advertisement and evocative journalism ethics.  

Bachelor of Arts (Hons) in Journalism and Media Studies

This programme is exclusively designed to cater for students who are interested to embark in Journalism and Media Studies related field. The programme is about the advertising, media information, creative and cultural industries that represent a diverse but economically and culturally significant sector in contemporary modern societies.

Bachelor of Arts (Hons) in Advertising and Media Studies

This programme combines both practical projects, with a critical examination of the impact of advertising messages. Working from a solid foundation of the theories and strategies behind successful advertising and branding campaigns, this approach will develop a critical understanding of how modern advertising and media shape our ideas and values.

In collaboration with the University of Chester (UoC), these programmes are delivered similar to that of UoC which is ranked 29th out of 117th for students experience in Times Higher Education. This opens up new possibilities and provides credible qualifications for graduates to venture into a myriad of career opportunities such as Corporate Communication Director, Marketing Communication Director, Public Relations Director, Media and Event Director, Advertising Art Director, Journalist, Copywriter, and many more.